MILE 27 - London Marathon Pop Up - The Running Channel Advertisement

MILE 27 – London Marathon Pop Up

BY: Jess Furness
28 March 2024

Some of you may remember our pop up cafe last year and we have exciting news – WE ARE BACK FOR 2024! Expect some cool events, merch and posters that you can get printed with your finishers time as we get together to celebrate everything running.

What is Mile 27?
As we celebrate running 26.2 miles, whether that’s as a supporter or a runner, we will be half a mile from the finish line ready to celebrate with you on that 27th Mile.

There will be incredible free artwork posters to commemorate your marathon time and perhaps most exciting of all – our very own and much-in-demand TRC merch! There will also be free coffee on tap from Exhale Coffee, ice-cold Lucky Saint alcohol-free lager, alcoholic beer from Forest Road and alcohol-free wine from Non. You can come in and chat to presenters and members of the team or have it as your place to meet up during the marathon week and weekend.  

Come and hang out with us when we’re open or sign up for our exclusive events!

Wed 17th April3-5pmOpen to the public
Thu 18th April3-5pmOpen to the public
6-8pmLive podcast recording (sign up required)
Fri 19th April3.30-5pmOpen to the public
6-10pmShakeout run, drinks & party (sign up required)
Sat 20th April10am-12pmShakeout run (sign up required)
1-5.30pmOpen to the public
Sun 21st April11am-7pmOpen to the public

Thursday 18th April
6pm-8pm: Join us at the store where Andy, Rick and Sarah will be hosting a live podcast! (Limited spaces available – Sign up here!)

Friday 19th April: 
6pm-10pm: We’ll head for an easy 5km shakeout run with the team from the store. Anyone is welcome (you don’t need to be running the marathon!) but please make sure you sign up to grab your spot so we know to expect you. This will be followed by free drinks and music – don’t miss it! (Limited spaces available – Sign up here!)

Saturday 20th April: 
10am–12pm: 5km gentle Shakeout run, starting and finishing at the store. Post run our doors will be open for some free coffee supplied by the legends from Exhale Coffee. (Limited spaces available – sign up here).

1pm-5.30pm: Our doors will be open to everybody for free coffee, a chilled Lucky Saint, some amazing New Balance activations, giveaways and a chance to chat all things running!

Sunday 21st April:
11am-7pm: Our doors will be open to everybody to come and hang out with us for free coffee, a chilled Lucky Saint, giveaways and a chance for all race finishers to take home a free bespoke art print customised with their finish time. 

You can find us at:
MILE 27 by The Running Channel & New Balance
15 Bateman Street

0.6 miles from finish area

Closest tubes:
Tottenham Court Road (0.2 miles)
Piccadilly Circus (0.4 miles)
Covent Garden (0.5 miles)
Oxford Circus (0.5 miles)
Charing Cross (0.7 miles)



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